Jony Ive at SFMOMA on Designing The Apple Watch

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Jony Ive

Wins SFMOMA Lifetime Achievement Award
Offers Apple Watch Design Insight

Apple lead designer, Jonathan Ive attended a special event in his honor at the San Francisco Museum Of Modern Art (SFMOMA) this evening. He was awarded the 2014 Bay Area Treasure Award which is a lifetime achievement award.

At the event Jonathan Ive spoke about the upcoming Apple Watch and he said: "I believe with every bone in my body, that that forthcoming Apple Watch will help establish a new category of computing device." He went on to say "Even though Apple Watch does so many things, there are cultural, historical implications and expectations. That's why it's been such a difficult and humbling program."

Ive continued: "Obviously, you're not going to read 'War and Peace' on your wrist. But for lightweight interactions, for casual glancing, it's absolutely fabulous. And I think this is the beginning of a very important category. With every bone in my body I know this is an important category, and this is the right place to wear it."

"Designing the smart watch posed more challenges than the iPhone."

–Jonathan Ive

The SFMOMA director, Neal Benezra (pictured below at this evenings event with Jonathan Ive) issued a statement regarding Jonathan Ive and said:

“Ive is our generation’s most innovative and influential figure in the field of industrial design—no other design mind has done more to transform the way we visualize and share information. SFMOMA was the first museum on the West Coast to establish a department of architecture and design, and we’re thrilled to celebrate Ive’s revolutionary achievements.”